About the book
The advancement of globalization and constant and rapid changes in the market make it necessary to develop new approaches towards the management process which would take account of a shift from a policy of short-term growth to a sustainable long-term growth. Thus, it is essential to look for a more dynamic management. The belief that the greater a change, the more time and money is needed to see its effects must be abandoned.
What counts in the business world today is, first and foremost, individuality, potential for growth and business contacts. Stereotypical thinking, which is oriented towards experience, as well as being focused on one narrow field of specialist knowledge and sticking to a previously drawn up plan will become more dangerous than ever.
Methods and techniques put forward by the author, by means of their methodological potential, help to identify, diagnose and project change in particular areas of the businessís operation, and constitute a vital element of each diagnostic process.