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Transforming Business Organisations for Longevity:Challenges and Opportunities
Authors:   S. S. Bhakar, Tarika Singh Sikarwar, K. K. Yadav, Aashish Mehra

ISBN: 978-81-8487-225-5 
Publication Year:   2013
Pages:   338
Binding:   Hard Back

About the book

TRANSFORMING BUSINESS ORGANISATIONS FOR LOGEVITY: Challenges and Opportunities has been organized to cover innovations and transformation of organizations on functional basis. The book has been divided into five sections. The first section includes research papers on innovation in financial management. The second section includes research papers on innovations in General Management and transformational effects of improved operations and production practices followed by the third section on innovating Human Resource Management for organizational transformation and survival. The fourth section deals with Marketing Management innovations that support and facilitate organizational transformation and survival. The fifth section contains chapters on application of IT in transforming management to transform organizations for improving their longevity.

Key Features

Table of content

Preface / Financial Management: Thirteen Articles / General Management: Seven Articles / Human Resource Management: Ten Articles / Information Technology: Six Articles / Marketing Management: Fifteen Articles / List of Contributors.

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