Tracking recent milestones in the ideas that constitute organizational strategy helps to archive strategy thinking, and to get us closer to strategic choice. It is also understood that strategy thinking and social reality interact mutually, and this interaction is central to the emergence of new ideas. Some of these recent emergent ideas of strategy that survive through use can be viewed as milestones. Four broad milestones have been identified through the papers and cases here-emergent missions, emergent forms, emergent resources, and geographic locus.

SECTION 1 – Changing Ideas in Strategy: A Prologue / SECTION 2 – Emergent Missions: Towards Holistic Performance Scorecard: A New Strategic Initiative / Northern India Call Centre Ltd. / IWM Project by IOCW: A Case Study on Failure of a Successful Project / SECTION 3 – Organizational Forms: Strategic Issues in SME’s / Is Small Beautiful (I) / Supply Chain(SC) Departments of Defenders, Prospectors and Analyzers: A Literature Review and Few Propositions / Smuggling Problems Brought on Track / SECTION 4 – Emergent Resources: The Drivers of Change in Indian Autocomponent Industry: A Study of Innovation Attributes / A Dependency based View of Organizational Social Capital (OSC) / SECTION 5 – Geographic Locus and Other Issues: Critical Success Factors to Collaborate in Cross Border Alliances: Experiences of Indian Manufacturing Enterprises / Advertising and Firm Value: Mapping the Relationship between Advertising, Profitability and Business Strategy in India / Designing Shopping Mall Servicescapes: A Problem Structuring Methods (PSMs) Approach / Inorganic Growth Strategies: An Empirical Analysis of Who Benefits from them / SECTION 6 – Epilogue.

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