sitemap | contact us
      
 
  Book Series
  Journals
  Book Proposal Form
 
  Using Published Material
  Rights and Permissions
  Examination Copies
   
   
  List of Publishers
  Bargains
   
   
  Services
   
   
  About Narosa
  History
  Mission
  Group Companies
  Our Strength
  Alliances
   
   
   
 
view in print mode
Changing Ideas in Strategy
Editor(s): Arun P. Sinha

ISBN:    978-81-8487-100-5 
E-ISBN:   E 978-81-8487-305-4
Publication Year:   2010
Pages:   220
Binding:   Hard Back
Dimension:   160mm x 240mm
Weight:   600



About the book

Tracking recent milestones in the ideas that constitute organizational strategy helps to archive strategy thinking, and to get us closer to strategic choice. It is also understood that strategy thinking and social reality interact mutually, and this interaction is central to the emergence of new ideas. Some of these recent emergent ideas of strategy that survive through use can be viewed as milestones. Four broad milestones have been identified through the papers and cases here-emergent missions, emergent forms, emergent resources, and geographic locus.



Table of Contents

SECTION 1 – Changing Ideas in Strategy: A Prologue / SECTION 2 – Emergent Missions: Towards Holistic Performance Scorecard: A New Strategic Initiative / Northern India Call Centre Ltd. / IWM Project by IOCW: A Case Study on Failure of a Successful Project / SECTION 3 – Organizational Forms: Strategic Issues in SME’s / Is Small Beautiful (I) / Supply Chain(SC) Departments of Defenders, Prospectors and Analyzers: A Literature Review and Few Propositions / Smuggling Problems Brought on Track / SECTION 4 – Emergent Resources: The Drivers of Change in Indian Autocomponent Industry: A Study of Innovation Attributes / A Dependency based View of Organizational Social Capital (OSC) / SECTION 5 – Geographic Locus and Other Issues: Critical Success Factors to Collaborate in Cross Border Alliances: Experiences of Indian Manufacturing Enterprises / Advertising and Firm Value: Mapping the Relationship between Advertising, Profitability and Business Strategy in India / Designing Shopping Mall Servicescapes: A Problem Structuring Methods (PSMs) Approach / Inorganic Growth Strategies: An Empirical Analysis of Who Benefits from them / SECTION 6 – Epilogue.




Audience

Postgraduate Students & Researchers


CLICK HERE


Group
| Companies | Mission | Strength | Values | History | Contact us
© Narosa Publishing House